Tinder
Tinder has always been perceived as a hook up app amongst 18 to 19 year olds. But that’s not all it has to be.
For the National Student Advertising Competition, we built our campaign off the idea that Tinder can be a place of self-discovery. A place that lets teenagers authentically explore the ever-changing dualities of their personalities.
We kicked it all off with our interrogative manifesto.
We wanted to show that contradicting yourself as you go is what keeps things interesting.
Click down there for Instagram stories and posts.
Like teens have a duality in their personalities, so do celebrities.
We dropped clues on Oreos and Tinder Discord bots to get them closer to matching with one of the undercover profiles.
To wrap it all up, we answered the question that we asked users at the beginning of the campaign.
And we just showed them the different sides of them that they showed us.
